"The fact of the matter is that everyone who truly cares about basketball subconsciously knows that Celtics vs. Lakers reflects every fabric of male existence, just as everyone who loves rock'n'roll knows that the difference between the Beatles and the Stones is not so much a dispute over music as it is a way to describe your own self-identity. This is why men need to become obsessed with things: It's an extroverted way to pursue solipsism. We are able to study something that defines who we are; therefore, we are able to study ourselves."
- Chuck Klosterman, Sex, Drugs, and Cocoa Puffs